Chel is a skincare blogger over at Holy Snails and has a passion for DIYing and coming up with things. (Read: She's a nerd.) She has a background in Chemistry and Biology, and after she discovered Kbeauty, it was just a matter of time before she tried to tinker with it. Chel hangs with her Snailbaes over at the Snailcast Kbeauty podcast, where they talk about all things Kbeauty. She makes all of the products for the shop, and is constantly writing new recipes, which is why we made the Snail Mail program so she could get feedback to better develop and refine the products.
We are proud to say we are now a mom and pop shop! Hubby Snails has joined the team as the overworked and underpaid intern. He likes woodworking and metalworking, and he's got his own 4(ish) step routine too! He handles all the shipping for the biz and some of the customer support.
We started out as a little Facebook group running on Google Forms. The batches would sell out within 30 seconds and it was a mad frenzy. To make the process more streamlined and easier for people to use, we eventually opened the shop on a small platform. New product releases would actually crash the shop, so...here we are!
Want to know more about us? We are all over social media, so please check us out (and follow!) on our Facebook page, Instagram, or Twitter. You can also shoot us an email with any questions or feedback.
Great Ingredients. No Fillers.
Why water down a serum with boring fillers when we can give it some nutrient-rich Fermented Sea Kelp or delicious Avocado Oil instead? Our products have star ingredients at known, useful concentrations, so there's no need to guess, and every ingredient serves a purpose.
Through our Snail Mail program, we are constantly testing new ingredients, such as Donkey Milk and Snail Secretion Extract. Only those prototypes that are beloved by the testers get considered for our lineup.
Handmade & Made Fresh.
We make all of our products in micro batches, which allows us to effectively use powerhouse ingredients that have shorter shelf lives such as Ceramides to restore your skin's barrier, or Borage Seed Oil which has the highest amounts of gamma-linolenic acid (GLA) in seed oils.
Our ideas for products all come from the need to fill a gap. How do we know if a product has enough niacinamide? Why are all hanbang (Traditional Oriental Herbal Medicine) products so heavy and heavily fragranced?
From those questions, we created Shark Sauce (which has 5% Niacinamide) and Snowbang Essence (which has over two dozen botanical extracts, but is featherlight and the scent comes only from the extracts themselves). We are constantly developing new answers through our R&D program, Snail Mail.